Tactics follow.

Walk before you run.

To break through the market noise, you must meet your customers where they are and develop a deep professional relationship with them.

You will guide them through the seven stages of this relationship. Your goal is for them to:

Know – Like – Trust - Try – Buy – Repeat - Refer

You, your brand, and your offer.
I can help you create the right tools and messages that will resonate with your customers at every stage of the relationship.

Let's Talk

Step One: Know.

First, your customers must know you:

  • Have you made it easy for them to find you?
  • Are you ready to tell your story with clarity and brevity?
  • How will they know that your solution is right for their problem?

Together, we can design tools to help your customers find and know more about you.

Take the first step now

Step Two: Like.

People do business with people they like:

  • Are your promotional materials user-friendly?
  • Is your business prepared to give a delightful first impression?
  • Are your prospects interested in what you want to present?

We can help you win more customers by attracting and retaining your prospect’s attention.

Take the step to be liked

Step Three: Trust.

Trust is the currency of business:

  • Do you know how to earn and keep your customer’s trust?
  • What reasons do you give your customers to believe you?
  • How do you ensure they’ve made the right decision choosing you?

Winning your customer’s trust is critical for a long-term relationship.

Take the step to earn and keep trust

Step Four: Try.

Before buying from you, your customers will want to try you, your brand, and your company:

  • Are you ready to answer their questions?
  • How can they try out your brand without a big commitment?
  • How easy is it to do business with your company?

Designing a good trial experience is the key to growing sales and winning new customers.

Take the step to a better trial experience

Step Five: Buy.

Getting the first order is just the “end of the beginning”:

  • How do you onboard new customers?
  • Are you prepared to train their team on how to use your product?
  • Have you communicated clearly what they can expect to see?
  • Do they know how to reach you in case of problems?

Design a buying experience that eliminates buyer’s remorse.

Take the step to eliminate buyer’s remorse

Step Six: Repeat.

Focus on your customer’s success to keep them buying again and again:

  • Do you have a plan to measure your customer’s success?
  • Are you ready to troubleshoot and serve their needs?
  • Do you know how to find new problems to solve?

Nothing breeds success like success.

Take the step to more repeat business

Step Seven: Refer.

Word-of-mouth is the best marketing:

  • Do you know how to ask your customers to refer your business?
  • Are you leveraging the influence of Key Opinion Leaders?
  • Have you created customer success cases?

Your customer’s success is the source of new customers.

Take the step to creating your referral program

Our Precise Action frameworks.

Influence: The Psychology of Persuasion
By Robert Cialdini, Ph.D

Everyday Business Storytelling: Create, Simplify, and Adapt a Visual Narrative for Any Audience.
By Janine Kurnoff and Lee Lazarus

The Referral Engine: Teaching your Business to Market Itself.
By John Jantsch.