A passion for marketing and veterinary medicine.
Like many others in the Animal Health and Nutrition industry, I became a marketer “by accident.” My educational background is in Veterinary Medicine, and I still have a passion for this noble profession.
Once I started on the marketing track, I never looked back. The value that marketing brings to farmers, food animal producers, nutritionists, and veterinarians is as immense as is unnoticed (most of the time).
Through well-crafted strategies and tactics, marketers bring vital information about the market inside their company, while bringing the best their brand has to offer to their customers.
The aim of FairSight Consulting & Marketing Services is to build a two-way bridge between your brand and your customers.
Still unsure if FairSight is right for you? Check out my LinkedIn page and learn more about my work.
A passion for veterinary medicine and marketing
Recommendations
Lidiia Alaverdova UA
"Marcelo has a deep practical understanding of both marketing and animal industry, giving him an absolute advantage in helping teams build stronger products, campaigns and solutions. He is skilled in both traditional, as well as digital marketing with strong strategic thinking and ability to gather insights. He has a special skill for asking the right questions and facilitating the group to think and build narratives with customer at the center. Beyond being a great professional, Marcelo is also a pleasure to work with as he provides ample space for others to express their ideas and always offers a friendly supportive hand. He had delivered strong projects for the company and would be a great asset to your project."
Karel Bierman
"Marcelo is a fine collegue to work with. His experience in the animal health business is impressive, and he uses this well in his job as a marketing professional. Special skills of Marcelo are that he listens and learns well, and that he is analytically very strong. Also organizing of all kinds of meetings and seminars are in good hands with Marcelo, he plans and pre-test these all perfectly. Marcelo, I learned a lot from you and I am very thankfull for that. I am sure you will continue in doing a good job for future times."
Luis Eduardo Grandvallet Mugica
"Marcelo is a good friend, is a great Director with a large focus and experience in Marketing. He is capable to understand the meaning of each market in all the world. He has the capability as a Director to listen the people and support them when they know what they have to do and they are in focus. He is a very good marketing man into the company that also he know recognize the work of others. Marcelo is a pleasure to know you."
Steve Collins (scollins076@gmail.com)
"Good ability to focus in depth to solve complex problems. Marcelo likes to do things with an innovative bent. Creativity and marketing analysis are definite strengths. Marcelo is bright and intelligent. He deals with concepts and complexity comfortably. He comes up with a lot of unique ideas. Understands and can empathize with differences in people and cultures. Understands what works in many countries. Has a broad knowledge and perspective of the business."
Vilson Antonio Simon
"Marcelo is one the most clever marketing minds that I had the privilege to work together during our journey on Poultry Business with Schering-Plough Animal Health. I learnt very much with him how to manage a BU considering all pieces in place and how to make a strategy to come alive from thinking, planning, implementing and executing it. Also, we had the opportunity to launch the Cocciforum concept in Brazil years ago and Marcelo brought a lot of insights to that event making the difference our our goals. Marcelo also is a outstanding person to talk about everything, with a clear line of sight. I enjoyed very much to be his business partner and also to nourish with him a excellent relationship that is alive. I wish to Marcelo the best and I am sure that my opinion about him is a commun sense within his community.